Pop-up activation bar for night events
A mirrored, red-lit event bar for night events, with a shelved back wall staging dozens of bottles under a lit "#HOTTEST" callout.

Challenge
The activation needed to work as both a functioning service bar and a photographable brand moment, with the campaign name and hashtag legible even in a dark event space lit mostly by the structure itself.
Solution
Brandis built the mirrored side panels, backlit shelving and illuminated signage as one mobile structure, with a functioning service counter at the front so staff could pour service directly from the branded backdrop.
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