POP display unit for Scotch whisky
A family of illuminated floor towers for Scotch whisky, carrying the same visual language in grocery and specialist stores of every size.
Challenge
The same illuminated tower format had to work in stores of very different footprints — from a small neighbourhood shop to a large-format supermarket aisle — without looking like a different product in each.
Solution
Brandis kept the header signage, backlighting and shelf geometry consistent across every unit while adapting the footprint and shelf count to each store, manufacturing every version in-house.
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